Design in the absence of content is not design, it’s decoration.  ~Jeffrey Zeldman

Inspiration is everywhere and often in unexpected places. You just have to keep your eyes open.  

“We may conclude from this that the fish-bone arrangement is as much the clue to the construction of a more advanced order of key-borders as it was in the case of simpler examples, and it seems obvious that a great variety of keys can be produced by this very single means. The process of interlocking …

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ~ Steve Jobs

These wordtypes are effective in creating (brand) recognition and association because they focus on the textual aspect of the name and bring clever symbols.