Ever wonder why some websites just seem to get it right? Well, it all comes down to a great user experience. Let’s dive into the 3 most overlooked attributes that can take a site from good to ‘wow, this is easy’!
It’s no secret that building a successful website isn’t easy. Far too often, something that looked amazing in the design phase can quickly turn into a user experience disaster.
But why is it that some websites seem to get it right? How do they take something that looks amazing on paper and turn it into an online experience that actually delights and engages customers?
The answer is simple: great user experience. At its core, great user experience is all about making the customer’s experience on your website as smooth and satisfying as possible.
It involves constructing an amazing design and layout for your website, making sure the content is easy to understand, and providing users with a platform that is tailored to their needs.
But there’s more to user experience than just that; there are three key attributes that many websites overlook when creating a great user experience.
First, let’s look at navigation. Navigation is one of the most important aspects of user experience. It’s what allows users to quickly find the information they need, whether that be a product, a page, or an article.
If your website is difficult to navigate, it’s going to have a negative impact on your customer experience. Make sure your website has clear and intuitive navigation, with labels that users can easily understand.
2. Speed and Loading Times
Next is loading time. No one likes waiting for a page to load, and it can be incredibly frustrating if your website takes too long to do so.
As a result, it’s important to make sure that your website is built to load quickly, as users won’t stick around if it takes more than a few seconds. You can easily test your website’s speed and make adjustments if need be.
The last attribute is readability. This goes hand-in-hand with navigation. You want to make sure that your website is easy to read and understand, as this will make users more likely to stick around and consume your content.
When it comes to readability, simple is best; use big fonts, lots of whitespace, and keep sentences short and concise.
These are the three attributes that many websites overlook when creating a great user experience. But if you make sure to focus on these areas, your website will go from good to ‘wow, this is easy’ in no time.
With the right combination of navigation, loading speed, and readability, you can create a website that users will actually enjoy visiting and that will keep them coming back for more.